Brand Identity

Branding for Simone Cruz: NLP Therapy and Coaching Expert

Simone Cruz is a highly skilled therapist and coach specializing in Neuro-Linguistic Programming (NLP). With a deep understanding of human behavior and communication, Simone helps clients achieve personal and professional growth through tailored NLP techniques. Her practice is dedicated to empowering individuals to overcome obstacles, enhance their communication skills, and achieve their goals.

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Simone Cruz


Nov 02, 2023


Design, Branding Identity, Logo, Social Media Branding

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Project Objectives

Simone Cruz approached us with a vision to create a strong and cohesive brand identity that reflects her expertise and professional approach. The primary objectives of this project were:

  1. Develop a Unique Logo: Create a distinctive and memorable logo that encapsulates Simone's brand values and expertise in NLP.
  2. Establish a Consistent Brand Identity: Design a cohesive brand identity to be used across all platforms, including social media, ensuring a unified and professional image.

Project Deliverables

To achieve the project objectives, we delivered the following:

  1. Logo Design:
    • A unique and meaningful logo that captures the essence of Simone’s practice and her specialization in NLP.
    • The logo design incorporates elements that reflect transformation, growth, and effective communication, resonating with Simone’s therapeutic approach.
  2. Brand Identity:
    • A comprehensive brand identity package, including color schemes, typography, and graphic elements.
    • Consistent visual elements designed to be used across various platforms, ensuring a uniform brand presence.
  3. Social Media Branding:
    • Customized social media graphics and templates that align with the brand identity.
    • Design elements for profile pictures, cover photos, and post templates to maintain consistency and professionalism across all social media channels.

Design and Branding Approach

Our approach to the design and branding for Simone Cruz focused on creating a professional and empowering brand image that reflects her expertise in NLP. Key elements of our design strategy included:

  • Meaningful Logo Design: Creating a logo that embodies the core values of Simone’s practice—transformation, growth, and effective communication.
  • Consistent Visual Identity: Ensuring all brand elements, from color schemes to typography, are consistently applied across all platforms.
  • Professional and Engaging Graphics: Designing social media graphics that are visually appealing and engaging, helping Simone connect with her audience effectively.


The new logo and brand identity for Simone Cruz have been successfully implemented across all platforms. The distinctive and professional branding has enhanced Simone's online presence, making it easier for potential clients to recognize and connect with her services. The consistent and cohesive brand identity supports Simone’s mission of empowering individuals through NLP, reinforcing her position as a trusted expert in her field.

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