Project Objectives
Farms In BC approached us with the goal of rebranding their logo and brand identity to match the company’s rapid growth and evolving market presence. The primary objectives of this project were:
- Rebrand Logo and Identity: Create a new, modern logo and brand identity that reflect the company’s growth and professional image.
- Redesign Website: Update the website to align with the new branding, enhancing usability and visual appeal.
- Develop Comprehensive Marketing Collaterals: Design and produce a range of marketing materials to support the company’s promotional efforts.
Project Deliverables
To achieve the project objectives, we delivered the following:
- Logo and Brand Identity:
- A modern and impactful logo that represents the company’s growth and professionalism.
- A cohesive brand identity package, including color schemes, typography, and graphic elements to be used across all platforms.
- Website Redesign:
- A complete redesign of the website to align with the new branding.
- Improved navigation and user experience, ensuring the website is user-friendly and visually appealing.
- Responsive design to ensure optimal viewing on all devices.
- Social Media Branding:
- Customized social media graphics and templates that align with the new brand identity.
- Consistent visual elements for profile pictures, cover photos, and post templates across all social media channels.
- Marketing Collaterals:
- Business Cards: Professionally designed business cards that reflect the new branding.
- Brochures: Informative and visually appealing brochures showcasing the company’s services and listings.
- Postcards and Flyers: Engaging postcards and flyers for marketing campaigns and client outreach.
- Outdoor Signs (4x8): Large, eye-catching outdoor signs to promote properties and the company brand.
- Letterheads and Envelopes: Branded letterheads and envelopes for official correspondence.
- Additional Materials: Cards, posters, and other promotional items to support marketing efforts.
Design and Branding Approach
Our approach to the design and branding for Farms In BC focused on creating a professional and dynamic brand image that reflects the company’s growth and market presence. Key elements of our design strategy included:
- Modern Logo Design: Creating a logo that embodies the core values of Farms In BC—growth, expertise, and professionalism.
- Consistent Visual Identity: Ensuring all brand elements, from color schemes to typography, are consistently applied across all platforms.
- User-Centered Website Design: Prioritizing user experience by ensuring easy navigation and accessibility of information.
- Engaging Marketing Materials: Designing marketing collaterals that are visually appealing and informative, effectively promoting Farms In BC’s services.
Outcome
The comprehensive rebranding, website redesign, and marketing collaterals for Farms In BC have successfully established a strong and professional brand presence. The new logo and brand identity reflect the company’s growth and expertise, enhancing their market position. The redesigned website offers an improved user experience, making it easier for clients to access information and services. The engaging marketing materials support Farms In BC’s efforts to attract and retain clients, reinforcing their position as a trusted leader in the real estate and agricultural industry.
