Brand Identity

Comprehensive Branding Solutions for Enlumni

Client Background Client: Enlumni Industry: Wellness and Self-Care Enlumni is a proudly Canadian and women-owned company launched with the mission of empowering women. The company believes that self-care is an expression of love and kindness towards oneself. Throughout her life, the founder encountered countless remarkable women struggling with low self-esteem, driving her to make a difference. Enlumni offers affordable, high-quality products designed to enhance well-being and promote self-care and self-love, which are essential steps towards boosting women's confidence and fostering self-acceptance.

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Nov 02, 2023


Logo Design, Brand Identity Development, Website Design, Social Media Branding, Product Packaging Design

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Enlumni had the goal of creating a comprehensive brand identity that would resonate with their mission and values. The primary objectives of this project were:

  1. Develop a Unique Logo: Create a distinctive and memorable logo that embodies Enlumni’s mission of empowerment and self-care.
  2. Establish a Consistent Brand Identity: Design a cohesive brand identity to be used across all platforms, including the website, social media, and product packaging.
  3. Design an Engaging Website: Develop a user-friendly and visually appealing website that showcases Enlumni’s products and values.
  4. Create Social Media Presence: Establish a strong social media presence with consistent branding and engaging content.
  5. Design Product Packaging: Create attractive and functional packaging that reflects Enlumni’s brand and appeals to their target audience.

Project Deliverables

To achieve the project objectives, we delivered the following:

  1. Logo Design:
    • A unique and meaningful logo that captures the essence of Enlumni’s mission of empowerment and self-care.
    • The logo design incorporates elements that reflect love, kindness, and confidence.
  2. Brand Identity:
    • A comprehensive brand identity package, including color schemes, typography, and graphic elements.
    • Consistent visual elements designed to be used across various platforms, ensuring a uniform brand presence.
  3. Website Design:
    • A sleek, contemporary design that aligns with Enlumni’s brand identity.
    • Responsive design to ensure optimal viewing on all devices, including desktops, tablets, and mobile phones.
    • Improved site navigation with clear, intuitive menus and calls-to-action.
    • Enhanced functionality to ensure users can easily access information and products.
  4. Social Media Branding:
    • Customized social media graphics and templates that align with the brand identity.
    • Design elements for profile pictures, cover photos, and post templates to maintain consistency and professionalism across all social media channels.
  5. Product Packaging Design:
    • Attractive and functional packaging that reflects Enlumni’s brand.
    • Design elements that ensure the packaging is both visually appealing and practical for use.

Design and Branding Approach

Our approach to the design and branding for Enlumni focused on creating a professional and engaging brand image that reflects their mission of empowerment and self-care. Key elements of our design strategy included:

  • Meaningful Logo Design: Creating a logo that embodies the core values of Enlumni—love, kindness, and confidence.
  • Consistent Visual Identity: Ensuring all brand elements, from color schemes to typography, are consistently applied across all platforms.
  • User-Centered Website Design: Prioritizing user experience by ensuring easy navigation and accessibility of information and products.
  • Engaging Social Media Content: Designing social media graphics that are visually appealing and engaging, helping Enlumni connect with their audience effectively.
  • Attractive Product Packaging: Designing packaging that is both visually appealing and practical, ensuring it reflects Enlumni’s brand and appeals to their target audience.


The comprehensive brand identity, logo, website design, social media presence, and product packaging for Enlumni have successfully established a strong and professional brand presence. The distinctive and professional branding has enhanced Enlumni’s online and offline presence, making it easier for potential clients to recognize and connect with their mission and products. The engaging and informative marketing materials support Enlumni’s efforts to attract and retain clients, reinforcing their position as a trusted and empowering brand.

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